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  • Steven Meredith

5 Benefits for Small Businesses to Work with Freelancers

Access to high-quality expertise and services is essential for today’s SMEs. The great news is that there’s a whole army of freelancers out there who are primed to help your business grow and take the next step to success.

Here are just 5 great benefits for using freelancers to support your business to grow.

1 - It's cost-effective

Small businesses have one big thing in common – they all have limited budgets. If you want to write some sales content for your website or create a promotional video for YouTube, you could bite the bullet and employ someone in-house. An annual salary for a competent designer or sales writer is not going to leave you much change out of £30,000.

The other option is to hire a freelancer who will do a specific job for you as and when you need it. Today, you can find a freelance sales person, social media manager or virtual assistant for a fraction of the cost of employing staff on a permanent basis.

Outsourcing is the new name of the game, and it is profoundly more effective than contracting or employing in-house, particularly for small businesses with limited finances.

2 - The Quality of Work can be Higher

In the early days of the gig economy, freelancing suffered from low-cost, low-quality provision. This in part was due to the emerging state of the internet and project work that involved little if any skill or imagination.

Today, everything from web design, graphic design, telesales, content writing, image management and video and content development has to be nuanced and on point.

Businesses are willing to pay more for good quality work produced and the freelance market is thriving.

There are still some bad actors out there who will charge a lot and give you nothing in return. Thankfully they don't work with us at Bekah Marshall Consulting!

On the whole, however, the quality of freelance provision in almost every discipline, from call answering to product design, is pretty high and competitively priced. You just have to find the right person for the job.

3 - Access to Wider Expertise

This is one of the big benefits of using freelancers that people don’t often talk about but which is vital to modern small businesses.

Whether it’s call handling, interpreting, event management or digital marketing, there are plenty of different skills to draw on, not just here in the UK but around the world. It’s great to employ in-house but what if the person you’ve taken on doesn’t have the specific skills you are looking for? Do you spend money training them up? Or do you go for a packed field of highly motivated and skilled freelance artisans? Build relationships with the best of these and it can be a huge benefit to your business and how it grows into the future. All at a fraction of the cost of employing someone locally.

4 - Try Before You Invest £££’s

Most freelancers offer a range of different services at varying prices. That means you don’t have to spend the earth to find out if someone is worth the effort.

Sites like People Per Hour and Fiverr, for example, allow you to buy ‘offers’ for just a few pounds. If you then need a bigger job or have a more consistent work offer and you like the freelancer, you can negotiate with them and still get a great deal.

Alternatively, you can work with us at Bekah Marshall Consulting and access our ever-expanding pool of world-class freelancer talent who can work flexibly around your budget and schedule.

5 - No Tax worries

Finally, it may be a small thing but you also don’t have the worry of running payroll for your freelance army. They are self-employed and all you need to do is pay their invoices when they come in.

You don’t have to fret about national insurance and tax, whether you can afford sick pay or maternity leave, settle disputes between employees when they fall out or provide them with additional training so they can do their job.

All in all, it’s a win-win situation.

Find out more about our freelance Associates by visiting, and book a discovery today to discuss the freelance expertise you’d like us to provide for you.


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