Case Studies
Here’s a curated selection of the sales, consulting, coaching and talent projects I’ve delivered for small businesses, founders, and growing teams. Each case study shows how embedded partnership, practical strategy, and clear communication create measurable results.
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Consultancy - Business Model Redesign & Grant‑Funded Growth Strategy
The client, a Leadership & Education Consultant, wanted to reduce working hours, maintain income, and secure £5,000 in grant funding to strengthen her marketing and online presence. I redesigned her business model, refined her services and messaging, refreshed her website, and implemented a CRM and marketing plan. The project secured the grant, improved visibility, reduced workload, and enabled a more flexible, sustainable way of working.
£5k grant secured - Stronger Commercial Foundation - Improved work-life balance
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Sales & Marketing Optimisation for a Wholesale Retail Business
I supported a family‑run wholesale retailer as a Fractional Sales & Marketing Consultant, improving abandoned cart performance, re‑engaging 80,000+ dormant customers, and optimising their Zoho CRM. I introduced segmentation, automations, and integrated marketing campaigns across email and social.
Consistently delivered £12-20K in monthly sales
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Fractional Sales Manager Driving Tech Startup Sales Growth
As Fractional Sales Manager, I led a six‑month transformation of a tech startup’s sales function. I mentored their internal sales rep, managed three outsourced sales associates, introduced KPIs, strengthened outreach, and customised their new CRM (Pipedrive). The team increased sales activity volume, improved conversion consistency, built a strong and predictable quarterly pipeline, and the business gained the clarity needed to hire a permanent, high‑performing sales team.
Increased revenue and introduced a scalable sales structure aligned with long‑term growth
From Team Loss to Growth: Coaching a Biohazard Cleaning Founder
I coached the founder of a biohazard cleaning startup through a challenging rebuild after losing staff and clients. Over 4-5 months, I helped them strengthen recruitment, improve financial clarity, refine their target audience, and build a stronger online presence. With weekly strategic mentoring and clear action plans, they rebuilt their team, secured new offices, increased confidence, and created a more sustainable path to growth.
I helped this client rebuild after a difficult period of disruption and refocus the business around commercial growth
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Inclusive Leadership Hiring for a Global Tech Team Expansion
I acted as a Fractional Talent Partner for a London tech recruitment company to deliver inclusive leadership hiring for a global software development client. I managed the end‑to‑end recruitment of six Engineering Team Leads, sourcing non‑traditional and underrepresented talent to support expansion across London and Ghana. This work strengthened their engineering function and enabled wider operational growth.
Recruited six Engineering Team Lead roles within nine months
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